Online marketing information
Following is some serious online marketing information (the long tail), the power of Content 2.0(included in your SBI! Package) to help with marketing your site and examples of promoting your business through radio.
The Long Tail
Ken Evoy, President of SiteSell.com, had this interview with Chris Anderson, Executive Editor of "Wired" magazine and author of The Long Tail, perhaps the most important book of the decade for small businesses and entrepreneurs. This is a must read for business people and marketers who do not know about The Long Tail.....
Content 2.0, MySpace, Facebook, YouTube and Flickr. These wildly successful startups became worth billions of dollars through the free, voluntary "labor" of others.
Chances are that you have a profile on MySpace or that you've uploaded photos to Flickr or videos to YouTube. You might even know that these are so-called "Web 2.0" companies.
"Web 2.0" refers to Web sites that enable people to create content (text, images, videos) for them, for free, in a way that virally spreads the word to others to come and read/watch/interact with that content. They, in turn, create their own content...
Ken's Radio Show
“It was indeed an exciting, rewarding,first-of-its-kind show... a global show, hosted by a local radio station. While CJAD is Montreal's largest english-language station, this was a pan-global event that dwarfed the local listening audience.
Callers ranged from Australia to California to England (who stayed up until 4:30 AM to hear this interview "live"), and the topics were wide-ranging, too...” Click the image below to read more.......
Navigation
There are even more pages hiding behind the buttons you see down here. Grab a cuppa and a bikkie and get comfortable.
